Now that the 2015 card has been released, I’ll post the 2014 holiday card for University of Arizona Student Affairs & Enrollment Management. To get the best experience, click on this link with a mobile device as the snow globe shakes and new scenes appear when you tap it. Nerd fact: the original animations all had to be under 200k to flow through the mass email system, and that ain’t much. cool fact: won a Silver Addy for this.
I found this sample I made a while back. So much goes into processing images. photos are taken with a wide range of detail so that there is enough info to color correct, plenty of clean up, etc.
Never ever assume the beautiful image you are looking at was what came through the lens. Click for larger images.
Three posters, coming up…
Just a week ago or so I was commenting on a bike ride that it was almost El Tour de Tucson time and that the weather should be going from «hot» to «just about perfect». Going along with the «If you think it, you will get the call» idea, I was informed of an upcoming magazine article about the art of the El Tour de Tucson bicycling event and that two of my posters were requested to be included. Then they asked for a third, so went back to my archives to pull the digital files [but not the 2006 poster previously detailed in this blog].
At the time of the first poster I created for the organization, the posters were all wonderful photographs but to me, they were lacking energy, especially as there are now over 9000 cyclists riding in the event each year. My first thought was a painting, and I am glad that I ran with that thought which was way better than making something out of pasta and glue, though I still think about that medium. My children look at this first poster and ask me if I know how to draw a bike [I do] but this cyclist was to be all cyclists, neither a racer or a recreational rider, heavy, thin, expensive road bike or old beach cruiser. I painted it purposefully ambiguous. It also happened to be the first year of Lance Armstrong’s return to competitive cycling after cancer, having previously won a single stage in the Tour de France in 1995. He returned to racing in 1998 and I claim no foresight into the rider on the poster wearing a yellow jersey.
Close up shots of both Lance and the brushstrokes in the painting.
The following year I was asked to do another painting. This was back when the route went clockwise, and though the cyclists would not have seen the atmosphere look like this on the course, I wanted to capture that late November sun in Tucson. The sky is a bit yellow, and the shadows and colors stand out a bit more in the Catalinas – stylized, of course. If you have driven on Sunrise between Craycroft and Kolb, you know exactly where this could be. If you have been stuck in traffic waiting for what seems to be the longest line of cyclists ever created, then you get the idea behind the long strand of cyclists stretching into the distance. If I had to pick my favorite poster, this would have to be it. In more recent years the poster art doubles as the art for the cycling clothing and this would not translate well.
If you happen to be in Casa Molina on east Speedway, excuse yourself for a moment and you’ll find this poster hanging in the hallway leading to the restrooms.
This last poster of the three chosen tends to be the crowd favorite. Not any particular area or barrio in Tucson, it depicts the early start downtown and the brightly colored buildings that are found sprinkled here and there some of the older parts of Tucson. It definitely shows what seems to be the craziness of a pack of cyclists coming through the smaller city streets.
At the time I had very little time, and it was an entirely digital creation. In 2002, that put a lot of hurt on my computer but it came out just fine. If I was ever to repaint a poster, this would be the one, just to recreate it with more detail and brushstrokes.
I enjoy the creation of wedding invitations not only because it is a wedding but because there is so little type which needs to be applied very well. Having a good design program that allows access to the special ligatures is a must. Ligatures create a special glyph to connect those letter combinations that look poorly together. Common ligatures would be the «fi» and «fl» glyphs. Adobe keeps a list of the potential creation of 4,281 glyphs which is amazing in itself. Don’t get me started on old style figures, small caps, swashes, ornaments, etc – access to these characters in a font is not going to be found in Office programs. I enjoy taking time to make sure the small details look great. The image below is what can be done with access to a quality font in with design software. Not only is it a better solution for the «fi» but a complete glyph for «ffi».
For the Van Vuren/Hartman wedding I went for classy and airy, slightly more than the «simple black dress» of wedding invites with that hint of lace texture. Very light and delicate.
The RSVP card matched well, and the there is a lovely grouping of swirls at the beginning.
Clean and simple maps convey the area around the wedding.
The wedding programs were larger to give them a bit more volume for the outdoor wedding. Printed on a thick matte paper, they would have doubled as great fans had the weather been warm.
When the Space Shuttle Endeavour flew over Tucson on its farewell trip to California, I was not going to miss another opportunity to see the shuttle. I remember a shuttle being carried by a 747 making a stop at Davis Monthan Air Force Base, and then there was that ill-fated trip to Florida to see a
launch – I mean a scrub. My youngest son was getting out of school 15 minutes after the shuttle was to come through so this fell well within the guidelines of «Expose your children to science whenever possible» and I got him out early and we headed to Himmel Park. The park was packed and he chose to stand at the top of the retro-looking slide, scanning the skies for the 747. I spotted it way north and ran to the south side of the slide and that is when I thought, «This might make a great photo with him up there.» When the shuttle banked south of us I got the lucky shot. No, he is not saluting but shielding his eyes, but it made for a great image. I had to go through and make it look even more like a Norman Rockwell painting. If he had been wearing shorts above the knee, he could have been any young boy playing outside near Cape Canaveral and watching a rocket launch back in the 1960s.
First off, the original – about what you might expect with a point-and-wish camera, cropped down to where it really is a great composition.
Colorize it just a bit [and no, Instagram was nowhere near any of this] and it looks like a good 1960s image.
Throw in some scratches and color modifications and voilà! It is a photo in London, 1941. I can almost see Captain America in the background.
And this is where I wish I had true Norman Rockwell skills. Yes, the image is great, but to express it in painting would be phenomenal. I will be making a large canvas print of this image [yes, we can do that] and hang it up at home. Norman Rockwell – ’nuff said.
And then the CNN page if you must [image 7]. Or I must. Hopefully my son remembers that day forever.
Here are the designs for the rustic themed football credentials for this year. The main passes were modified to have unique colored backgrounds, blurred just a bit [no, Instagram was not used] and the main Photoshop file was a bit light this year, weighing in with just 84 layers. Along with the colorized backgrounds and other modifications, a subtle shadow was added to the interior of each athlete to add emphasis.
To answer the frequent question of “Why do you make them so attractive? They are only credentials,” I believe that every item should look as attractive as possible within the constrains of time and budget. I would hope that everyone receiving one of these credentials thinks, “Wow, this athletics department is top-notch.” I have heard of plenty of people keeping their credentials – they need to be THAT attractive. I’m just playing my part of making what I get to touch a bit more attractive.
The entire set is below, and continue on to see larger images further below.
[Most likely boring production specs]: Dozens of all season and game specific backgrounds were set 1-up in InDesign, merged with the unique barcodes and other information with our large variable data package resulting in one large file that was set to cut and stack. Programming to set it up took a bit more time with 2 additional home games and it resulted in one very easy file to produce – that makes the rest of production very happy.
This just about says it all, though I will quote from the book “Rocket Men” referring to those that have gone into space:
“They have something, a sort of wild look. I would say, as if they had fallen in love with a mystery up there, sort of as if they haven’t got their feet back on the ground, as if they regret having come back to us… a rage at having come back to earth….. did you know that for months [they] went around looking at the sky? You could speak to them and they didn’t answer, you could touch them on the shoulder and they didn’t notice; their only contact with the world was a dazed, absent, happy smile. They smiled at everything and everybody, and they were always tripping over things. They kept tripping over things because they never had their eyes on the ground.”
Gold medal design left on the blocks
All AlphaGraphics are owned by franchisees, with the AlphaGraphics headquarters in Salt Lake City [though it was founded in Tucson], and there was a great promotion planned for a trip to the Olympics. After going ’round and ’round on getting the franchisees to buy in, the promotion never got off the blocks though it did hear the gun. The final design of the medals were beautiful, with a nice cloth texture for the ribbons. Are we allowed to give ourselves a medal for what is literally a gold medal design? Yes we can. Leading up to this design were several comps in Adobe Illustrator to get the composition fine tuned before pulling it into Adobe Photoshop to build the 3D portions and add the textures.
The following promotion never happened, though I wish it did, and I wish I could have won it. I’ll have to settle for winning the VISA contest instead.
Here are some of the ideas for the composition of the final piece.
Bianchi’s Italian canvassed the neighborhoods near them with door hangers we designed and produced for them. It needed to be eye-catching and it had to hold a lot of information. Bianchi’s is another Tucson original, first opening in 1977 and now run by their son. Using some earthy imagery evoking old Italy and sharp use of the green/white/red of the Italian flag resulted in an attractive door-hanger. Each coupon is readable at a quick glance. Just looking at it makes me want some garlic bread for a mid-afternoon snack.
There are benefits to being a designer within a larger business, and most of those benefits can be directly realized by our clients. Maybe you have been there — taking your logo to a handful of businesses to get different items produced, dealing with people not having the right software, color problems, and explaining everything repeatedly. And in the end, you hope that all the pieces work together. That doesn’t have to happen as we produce a wide range of products in-house. Design, yes, and printing and copying — those are a given most everywhere. When Amelia Grey’s Cafe & Catering was preparing to open, we covered a bit more than just those three. The photo below? We did none of that though is does make the mouth water.
We started off with two logos, one for the cafe and then another for their catering business. After dozens of ideas, the large block for Amelia Grey’s would make a great mark that would be memorable as well as the pairing of two typefaces that play well together. For the catering it was a bit more classy, almost modern nouveau but not exactly. So step one [at least on our end] was complete – on to the rest of the necessary items.
We do large format printing, so the Grand Opening banner needed to be up to promote the new business, and we do cut vinyl as well, so we replaced the previous back-lit signs as well. That saved a trip to the sign company, seeing how it was all done in-house. What isn’t shown are two more street-side backlit signs, and if you look real close in the image below you can barely make out the cut vinyl logo and hours in the window — we do those too.
You can’t sell food without a menu, so that was next. We produced them as well and they are shown sitting in a homey basket below.
There was a fair amount of time to get that menu to both flow and be legible on the menu boards and they came out great. Most anyone standing in line can easily read the menu.
There was also the coffee menu, which was put on an old inverted head board which has great style on its own.
Shirts and aprons? We can print on those as well, with Amelia Grey’s shirts and aprons with each of the logos on them, depending on the event.
I am still working on the website — now the cafe is open and serving customers, there are a lot more photos to put up as well as setting up the online ordering for their catering services. It’ll be dolled up soon, and the online ordering should be helpful.
What else? Labels for the food packaging [little round ones to close up the packaging and on the sandwich paper, as well as for label fights], business cards and soon to be invoices along with other promotional material. Go visit them at AmeliaGreysCafe.com. Better yet, head over there for a High Tea or for lunch. Welcome to Tucson, Amelia Grey’s Cafe & Catering — local businesses are good businesses!