Ah, Frost. It used to be that you had to live in Tucson to enjoy the wonderful Italian gelato from Frost, but not any more. We printed out their large banner to put on the construction wall encircling their soon-to-be-opened shop in Glendale. Read more about Frost and their story, and then go try them out this summer. Great store, great product.
We had to slightly modify their artwork to make it wrap-friendly on either end, and then we also made sure there were easy breaks between section with the words. It would be hard to go wrong with such great images. Is it wrong to wish for the power to go out at work so that a trip to Frost could be made? I think not.
Click on the image above for a larger version.
It is getting to be that time in Tucson when someone finally turns the heat on. What better way to escape the heat [other than literally escaping the heat] than to revisit a holiday card from the prior year. Paragon Space Development specializes in environment controls [read that as creating products for both space and dive suits] and their marketing people came up with the great idea of combining the two and have some divers floating in space. Taking their mockup [below] it became a quest of finding the right images and compositing them as realistically as possible.
A few other ideas were worked out, using the comp images from iStockphoto to see which images needed to be purchased.
The last comp was the one, so the two stock photos required were purchased…
and with a bit of masking, modification of the stars and adding to the glow of the earth, a fitting holiday card was born. It is easy to find a decent holiday card, but it takes a little more thought and energy to come up with a card that is worth keeping. Paragon did just that.