Tag Archives: packaging

’10 Credentials for University of Arizona Football

These credentials led off my design style for the 2010-11 school year with the white outline and shadow and nearly white background [I’ll be posting the rest of 2010 soon enough]. The design carried the red and blue colors well, while highlighting the players. With the thin white outline [like a paper cut out] the players were both frozen in a moment in time as well jumping out of the noise and chaos of the game and stadium. Add in a bit of a reverse glow darkening the inner edge of the player and the effect was complete. Why make attractive credentials? One was help bring the look of the program up a notch [every little bit helps] as well as making keepsakes. There was just one hangup — these sports credentials were beginning to get rather complex, both in amount of unique credentials as well as their ability to be easily identified by security personnel. For each game, there were 11 different credentials to keep track of [a total of 84 unique credentials for the season] and though they are attractive, a bit of functionality was lost.

I’ll spare you the numbers, but 4 All Season passes for All Access, Photo and Media, and then 11 game specific credentials with 7 games played made for 84 unique credentials with each set getting a unique set of numbers [per game]. It is a good thing to have some personalization software to add into our page layout application.

All this to say the credentials were produced without a hitch, and another exciting football was had.

Luminarias Box

Though it might seem appropriate today to put up wedding invitations we have designed [yes, even the mbtween blog is not a safe haven from the hubbub around the royal wedding] we will jump back a few years to the box design for some luminarias. These labels were put on the ends of the box as the front of the box would not be shown while stacked, and the lights were not only beautiful but practical as well. The coated metal luminarias on thick outdoor wire cords meant that you could leave these lights out year round. It made me happy as I was getting tired of setting up the bags. Even the plastic bags were a pain and couldn’t handle the Tucson sun.

The lights look fantastic around the pool at night, but this is a little advertising trickery. It makes for a wonderful photo, but please don’t try this at home. Get real pool lights installed, and not lights [and cords] you could potentially kick into the pool.

Look around Tucson — you’ll see these in plenty of yards, and they are quite beautiful.